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Wednesday, 26 March 2008
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Jules Sowder's Articles


  • Closing the Sale through Calculated Trade Show Exhibit Follow-Up
    Tradeshow exhibit success requires immediate follow-up on leads and activities generated from the trade show floor. Giving booth visitors your company literature, collecting contact information about leads, and engaging in meaningful conversation with pro...

  • Plan Your Way to Marketing Success
    When taking a road trip to a new destination, smart travelers invest preparation time to identify the best route, make note of rest stops, research hotels and restaurants that satisfy their needs and budgets, check weather conditions, and so on. You get ...

  • Drink Blueberry Iced Tea for the Taste and Health Benefits
    Blueberry iced tea has become a popular choice among tea drinkers because of the zesty, thirst-quenching flavor and the natural medicinal properties that are present. In fact, more scientific studies are indicating compelling health-related findings a...

  • Wheelchair Tie-Downs Essential to Safe Travel
    Anyone who has transported a wheelchair companion knows the critical importance of wheelchair tie-downs in cars, vans or buses. Mobility disabled passengers are vulnerable to sudden movement in a vehicle -- and must be protected and secured when being dri...

  • Tips on Brewing Tea for Maximum Enjoyment
    There are some simple techniques for brewing tea that will make the difference between making a good cup of brew and enjoying a great one. Sparkling Clean Equipage Before making your tea, check to be sure your teapot and utensils are clean. While th...

  • How to Write a Powerful Marketing Plan: Your Roadmap to Visibility and Success
    When taking a road trip to a new destination, smart travelers invest preparation time to identify the best route, make note of rest stops, research hotels and restaurants that satisfy their needs and budgets, check weather conditions, and so on. You get ...

  • What is Brand Essence?
    Brand Essence is a way of articulating the emotional connection and lasting impression -- usually summed up with one simple statement or phrase -- that defines the qualities, personality and uniqueness of a brand. Said another way, Brand Essence character...

  • How to Use Trade Show Giveaways to Deliver Results
    At first glance, an exhibit hall seems like a treasure trove for prospecting. Yet, with all the distractions of the show and your competition vying for the attention of the attendees, interest-grabbers like unique trade show giveaways or promotional item...

  • Strengthen Results by Sponsoring a Trade Show Speaker
    Sponsoring a well-respected trade show speaker at the conference where you exhibit represents an exceptional marketing opportunity. Speaker sponsorship enables you to strengthen visibility and awareness of your company and product, enhance your image, att...

  • Achieve Stronger Trade Show Results by Leveraging the Potency of the Web
    You will achieve greater results when you incorporate e-marketing techniques in your trade show promotions before, during and after each event. Through web-driven strategies, you will increase exposure and message frequency to your target audience, which ...

  • Enjoy a Richer Quality of Life with a Mobility Scooter
    Thanks to tremendous advances in disabled mobility scooter design and technology over recent years, people who are physically challenged now can enjoy greater freedom and independence than ever before. Disabled mobility scooters offer greater maneuver...

  • Wheel Chair Lifts Provide Greater Mobility and Independence
    A wheel chair lift can be pivotal in your ability to get out, move around, and enjoy life. There are handicap wheel chair lift models that help you ascend stairs, enter vehicles, transport your mobility chair, swim in a pool, navigate a multi-level buildi...


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